Voters Use Campaign Finance Transparency and Compliance Information

Abstract Campaign finance compliance and transparency reveal important non-policy attributes that voters care about. Using vignette conjoint survey experiments, I show in primary elections incorporate considerations into candidate selection. This effect persists even where the shares respondents’ preferred policy positions. The findings bring campaign scholarly conversation about valence. They also have implications for our jurisprudence suggest courts should expand their understanding of informational benefits disclosures information.